Saturday, 3 July 2010

Ads: Has it come the time to put an end?


Ads: Has it come the time to put an end?

You turn on the tv and for sure they are there. You are working on the computer and without doubt they will pop up. Even if you are travelling, they will be there in front of you. Advertisements have invaded our lives. And this is not new. But, is this modern invasion a blessing or a curse? Should we put a stop to the advertising era?

We would be lying if we denied the great advantages that advertising has brought to the business world and to the public in general. For one thing, since the introduction of advertisements, companies have found the way to make their products well-known. As a result, their overall sales have skyrocketed coupled with their profits. In addition, people have also gain benefits. Customers have found an easier way to learn about new goods available in the market.

However, as in any facet of life, each advantage has a disadvantage. As the use of ads has become so popular, they now have the power to brainwash people. This means that those who have little money are ready to get the latest products whether they really need them or not, whether they can afford them or not. On these grounds, strong critics of the use of ads claim that advertisements should be banned altogether as a way of protecting people against losing the capacity of deciding by themselves.

In my opinion, to ban advertising is rather an extreme measure. Indeed, I think it could do more harm than good. However, we cannot turn a blind eye to the fact that today’s ads mislead people into buying stuff they don’t need or cannot afford. Therefore, it would be a wise decision to regulate the use of ads. For example, companies should be fined for making any false claims in the advertising of their products or for leading people to misinterpretations.

To sum up, advertising is a mixed blessing. We should take advantage of the major benefits it offers, but, at the same time, we should be aware of the possible damages it can cause to the public. To my mind, it’s time authorities took measures to regulate misleading ads so as to prevent the negative effects they can bring about on the public.















1 comment:

  1. Martina,your publication shows that you devoted readeing time to this issue and also your personal conclusions are extremely valid. I do agree with the "brainwashing" and deceitful effect ads have in our lives.
    Yuo really make us reflect on this topic and to reise awareness on how important critical thinking is. Congratulations for such a piece of writing! Celina.

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